Back in February, we reported on Farecast, a website that predicts fluctuations in airfares for major airlines, providing an advantage for travelers in a confusing, increasingly pricey market. Farecast relies on historical airfare data to extrapolate probable changes in ticket prices, and generates graphical prognostications indicating whether an airfare is likely to increase, decrease, or remain the same.
Now, that’s a pretty awesome feat, but we think a new player on the scene, a Seattle-based website bearing the quirky name of Yapta, takes the air travel price comparison game to a new level. Yapta — an acronym for “Your Amazing Personal Travel Assistant” — takes a truly novel approach, allowing users to browse airline websites and bookmark the flights they’re most interested in. Then Yapta tracks ticket price fluctuations in real time, and sends you an email alert as soon as the price drops. It literally does the legwork of shopping around for lower fares while you sleep — saving users lots of time and tedium.
Yapta also takes advantage of a little-known policy many airlines have where refunds or frequent-flyer credits are paid to passengers when an airfare is decreased after they’ve already purchased tickets. Yapta shows users how to take advantage of this policy. And we understand that many flyers have already saved significant amounts of money, from both the price alerts and the refunds.
What we like best about Yapta — in addition to these innovative services — is the website’s clean, uncluttered user interface and ease-of-use. The simplicity of design is very attractive and kind of reminds us of Google. In fact, Yapta is so well-designed that, within minutes, you can create an account and start building a portfolio of travel plans. From that point, the price alerts and a whole range of other useful features are within easy reach.
Yapta goes a long way to “level the playing field” between airlines and their customers, and is one of those websites that reminds me of Arthur C. Clarke’s famous saying: “Any sufficiently advanced technology is indistinguishable from magic.” We think the folks over at Yapta may just have created not just an “amazing personal travel assistant”, but the perfect planning tool for busy air travelers.

Ads, ads, ads. Recently, atop a Hotmail web page, a banner ad displayed the phrase “Fees Don’t Fly With Us,” accompanied by an image of a Southwest Airlines plane. Plus there’s the new “coupon” (see above). Lower on the page, to back up these claims, a link to an MSN article teased 





